Direct Marketing

Direct Marketing

Retailers, credit card companies, media companies, technology companies, non-profit organizations—nearly every business uses some amount of direct marketing.

Direct marketing is just what it sounds like. A marketing professional is directly reaching a market base (i.e., customers and potential customers) on a personal level (such as a phone call or via a private email message) basis, or on a mass-media basis (in the form of infomercials, magazine ads, etc.).

Direct marketing is used to reach out to existing, or past, customers. A key factor in the success of any direct marketing campaign is what our experts refer to as a "call to action."

ColorsAdvert can help you maximize the customer experience, drive more revenue from your customer base, and proactively monitor and engage with your most influential customers.