Customer Data

Customer Data

 In an increasingly customer-centric world, the ability to capture and use customer insights to shape products, solutions, and the buying experience as a whole is critically important.

ColorsAdvert collects and consolidates your customer data. It then mines and models it, dynamically grouping customers with similar traits into micro-segments, forecasting their future behavior and value.

We personalise the brand experience by enabling our clients to deliver a more relevant offering to each customer, both in communications and both on and offline. This helps our clients demonstrate their loyalty to their customers.

Customer Data Mining

Customer data mining is changing the competitive business environment and realising the potential commercial benefits of insight as a driver of innovation.

We work with clients to change the organisation, embedding the principle of customer first into their everyday decisions and ways of working