Exposure to a paid readership through high impact print advertising allows you to gain brand recognition to a proactive segment of readers who are actively reading about the latest industry innovations. Titles also boast supporting tablet ads and in-browser capabilities, meaning that you can also benefit from their digital availability on a wide range of devices.
1. Reading on Paper is Slower and Deeper
When people read content online, they tend to read very quickly, skimming the information for key ideas. In contrast, when people consume information on paper, they read slower and more deliberately, allowing them to take in more information and understand it at a deeper level.
2. Paper-Based Reading is More Focused
Reading online comes with many distractions. Frequent interruptions from advertisements, notifications, applications and other on-screen components make it difficult for readers to focus on the material. Print materials don’t offer the same distractions, meaning readers can stay focused on the content.
3. Print Readers Comprehend and Remember More
Being able to slow down and focus while reading means print readers achieve better comprehension and recall than those who read the same material online. Studies have found that the multisensory experience of holding and manipulating paper while reading helps form connections between the content and more abstract ideas.
4. Print Marketing Makes Products More Desirable
Multi-sensory connections also make it easier for readers to visualize doing, feeling and experiencing the concepts, situations or products they are reading about, especially in advertisements. This can increase affinity for the brand or products being advertised. Digital-only campaigns do not generate the same response.
5. Print Leads to Purchases
Increase in brand favorability and purchase intent via print magazine ad exposure is seven percentage points greater than through online advertising, and three percentage points greater than television advertising. Brand favorability and purchase intent are the metrics most closely connected with purchasing behavior.
Outdoor advertising is not just a vehicle for raising awareness, it can also drive purchase consideration and intent, and be used to communicate brand positioning
The scale, viewability and dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through.
1. 24 Hours A Day
Advertising anything outdoors means 24-hour exposure to the public eye. Outdoor advertising signs are not temporary or periodic, but rather consistent and non-stop. It’s always in sight for the public night or day, rain or shine. Radio, television, and print ads and most other media are all momentary and sporadic.
Outdoor advertisements are one of the most cost efficient ways to reach potential customers and clients. Additionally, this type of advertising costs 80 percent less overall than television, 60 percent less than print advertisements and 50 percent less than radio advertising. Easily incorporated into an all inclusive media focal launch, it can be combined with along television, radio and also print.
3. Attention Span
The majority of humans will quite naturally focus on an outdoor advertisement in comparison to the same ad in newspapers, on TV or on the radio. Stuck in traffic or waiting at the bus stop, most individuals are looking for something to pass time. The human eye will rapidly fixate on an outdoor ad sign to help pass time and avoid boredom. Thus said, positioning ads at bus stops, busy intersections and/or along highways prone to high volume can be ingenious
4. State of The Art
The latest technology now available is such that can create incredibly eye-catching advertisements. Billboards are now actually interactive and tri-vision permits 3 various ads to be displayed on one sign. Additionally, the time actual time needed create and print the ad has been cut in half thanks to new state of the art computer ink-jet printers.